What is the Shopee User Acquisition Partnership Program?

Shopee is on its biggest thrive of becoming the leading e-commerce platform in Vietnam. Along with the increasing demand for Online Shopping in Vietnam, we are trying our best to scale our business serving tens of millions of users with an easy, secure, and fast online shopping experience through strong payment and fulfillment support.

As a part of the upscaling, we are looking forward to working with Advertising Partners, whose Advertising Networks can assist us to drive more installs, registrations and reach out to a bigger pool of audiences, leveraging the potential resources of internet users in Vietnam geography.

If you are interested in playing a crucial role in our continuous growth, please do not hesitate to drop us a few lines and we can start our collaboration through the Shopee UA Partnership Program.

4 Stages of the Shopee UA Partnership Program

Background

Vietnam is one of the world’s fasting growing economies, which possess a solid on-growing Internet user base. 2020 witnessed a major transformation in the behavior of internet users not only in Vietnam but also worldwide due to the affection of the COVID-19 Pandemic. By which the internet users are now shifting their daily activities such as shopping, trading… from traditional to a more modern and “online” way.

The increasing online shopping demand has paved the way for the e-commerce market to be more dynamic and competitive, generating great chances and potential investment in this field. In accordingly, Gross Merchandise Volume in 2022 has been recorded to be almost three times as it was in 2019 and is expected to reach 32B in the next five years.

Shopee Vietnam’s Online Ranking

In the context of the rapid internet transformation, Shopee VN is proud to be ranked a leading e-commerce platform in Vietnam, and is making every effort to provide Vietnamese Internet Users a digital platform with an easy, secure, and fast online shopping experience through strong payment and fulfillment support.

Shopee Vietnam’s Customers

Our working model

Shopee prefer 3 main working models: CPI, CPR, and CAC

The program main objective is to drive installs, registered users and new buyers to the Shopee app. In order to monitor the campaign’s performance, we use Appsflyer as our main tracking method. At the beginning of the piloting month, partner will be integrated into Shopee’s Appsflyer system and provided a Google Studio Dashboard which is automatically update and reflect the campaign’s performance daily.

Shopee Fraud Protection:

With increasing mobile fraud, Shopee applies a three-layered fraud deduction for its partners to protect from fraudulent installs. Partner needs to agree to all three fraud deductions.

Publishers' Blocking and Rejection Rules for Insertion Orders

The Publisher agrees to undertake the following blocking measures:

1. Automatic blocking of installs via AppsFlyer for any install with a Click to Install Time (“CTIT”) of less than 20 seconds.
2. Automatic blocking of installs via AppsFlyer for any install if the OS version for Android devices is below 4 or below 7, for iOS devices.
3. For sites utilized by the Publisher as according to AppsFlyer:

(a) Reject all installs (on both Android and iOS devices) from such sites where the percentage of installs from such sites is below twenty (20%) percent for CTIT, within a two (2) hours window AND if installs/ clicks ratio (“Install CR”) is below zero point two (0.2%) percent;

(b) Reject all installs from the site if new device install percentage is above 40% AND loyal user rate is below 40%;

(c) Reject all installs from the site if more than five (5%) percent of the total installs from the site get flagged as originating from any countries different from where the Shopee app is available;

(d) Reject all installs from the site if more than twenty (20%) of the total installs from the site are flagged as being four (4) versions older than the latest version available, on the first day of each calendar month;

(e) Reject all installs from the site if Day three (3) registration rate is below seven (7%) percent (Install Day is Day zero (0); consider cumulative registration events within the first three (3) days);

(f) Reject all installs from the site if Day two (2) retention rate is below ten (10%) percent (Install Day is Day zero (0); data as presented on the AppsFlyer Retention Report).

Additional Note:

● The above blocking rules shall be applied to Publishers’ monthly installs data.

● Data, as referenced in this document, shall be generated from AppsFlyer.

● Rule 3(a) is only applicable for click-through installs.

● When installs from a site are rejected by Shopee due to any of the above blocking rules, payment shall not be made for any related installs or in-app events originating from that site for the applicable calendar month.

CPI Reduction Model

We applied the CPI Reduction Model as below:

(reduction is charged directly to the agreed CPI price)

(*)RR2: Percentage of users who returned to the app on day two

Payment

At the end of each month, Shopee team will calculate billable installs by deducting the blocked installations recorded by Shopee Fraud Protection. Payment will be made based on the billable installs multiplied by the CPI price model agreed by both Parties and sent out on the 10th working day of the month.

Appsflyer access

In order to reflect data as well as for easier tracker, we provide access as below:

Requirements and necessary papers

Contact us

1. Mr. Tuan Nguyen (Terence) | tuan.nguyennhat@shopee.com
2. Ms. Tram Huynh (Jessie) | tram.huynhdieu@shopee.com
3. Ms. Thy Tran | thy.trananh@shopee.com